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Payer Research
Payer Research
Target groups
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Results

Payer Research

Payer Research in Germany. In-depth knowledge via primary research.

Information serves as the basis for decision making. We support you with the necessary primary data by means of our payer surveys in order to optimally outline the value of your products. By compiling the information we are able to recommend individual market access strategies for your product.

Our payer research topics at a glance:

  • Assessment of pharmaceuticals in view of the (additional) benefit (sec. 35a, 35b, 139 SGB V)
  • Assessments of examination and treatment methods (sec. 137e SGB V)
  • Review of clinical study designs
  • Testing of value proposition and value perception
  • Validation of pricing and reimbursement strategies
  • Determination of market access environments
  • Assessment of health reforms
  • Trigger and effects of regulation mechanisms
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